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by Niclas Bergstrom Authentic Tracy Walker Jersey , Li Jizhi

HELSINKI, Sept. 15 (Xinhua) -- Young fans shouted the name of Finnish Goth rock outfit HIM as the latter did not emerge on the stage of a Strawberry Music Festival in Beijing due to bad weather conditions last May. It was the band's first tour to China.

They finally made it in August after efforts made by Shen Lihui, founder of the Strawberry festival.

"I talked to the fans and they were eager to have HIM back," Shen told Xinhua reporters between meetings at the Europe-Asia Roundtable Sessions (EARS) held in Helsinki early September.

In the wake of ongoing cultural changes sweeping through the popular music scene in China Authentic Kerryon Johnson Jersey , live venues and concerts have become a growing part of the modern Chinese youth culture. The increasing demand for live gigs has led to the emergence a full scale festival circuit.

However, with more festivals and events than readily available live performers and music artists, concert promoters are looking abroad for new talent to fill the gaps in an ever growing lineup of festival performers. In doing so they meet the gaze of western artists only too eager to break into a market of young Chinese consumers.

The interplay between Chinese and western markets was a much discussed topic at the EARS 2014. The event aimed to enhance the dialogue between creative industry workers in both Asia and Europe.

Shen made an appearance at the event and attracted attention of numerous music producers from Nordic countries.

Shen is also the founder and CEO of Modern Sky Entertainment, a leading festival organizer and music entertainment company behind some of the biggest music festivals on the Chinese mainland. The company will hold a two-day festival in New York in October Authentic Frank Ragnow Jersey , and has become a hot topic among American musical professionals.

"The music festival phenomenon has indeed grown rapidly in China in recent years,"said Shen.

"You could say it is going through a leaping period right now. Music venues have essentially become a way for Chinese youth to socially interact with one another. For some of them it has become a life style: not having had the opportunity to see live shows in the past it is a unique experience for them," said Shen.

In many ways the new generation of Chinese youth has become increasingly internationally minded. This has no doubt contributed to a growing demand for western artists, who in turn seem very keen on touring the Chinese festival circuit.

"With the Internet Chinese kids can easily discover the bands that they like Barry Sanders Jersey , just like any western teenager. We as music industry professionals are of course eager to learn from our western counterparts," said Shen.

As the scope of cultural and musical intake broadens, more subversive forms of art and music are starting to seep into the Chinese youth culture, including metal music.

For the last couple of decades Finland has become known as one of the biggest distributors of metal music around the world. Since the 1990's bands like HIM A'Shawn Robinson Jersey , Children of Bodom, Ensiferum and Nightwish have attracted a substantial and loyal fan base around the world.

How do people from seemingly diverse cultural backgrounds relate so strongly to genre of music that oftentimes is very closely tied to the Scandinavian culture?

Matti Riekki, editor of the Finnish metal periodical Inferno, shed some light on the popularity of Finnish metal.

"We are above all dealing the feeling that it evokes. If you had to boil it down to the single most crucial aspect of what makes Finnish metal so distinct Jalen Reeves-Maybin Jersey , it's a deep sense of melancholy. This is something that's not easy to replicate and people abroad find it genuine and authentic," said Riekki.

According to Riekki, this unique sound, that he described as "a brooding sorrow Teez Tabor Jersey , cast beneath the banks of snow" may in fact be the biggest selling point as far as the foreign market is concerned.

The Chinese music fans are no stranger to this phenomenon. During the summer the Finnish rock band HIM made headlines for embarking on their first ever tour to China in May, though they had to cut short the performance in Shanghai due to security reason and canceled the appearance in Beijing after a strong wind problem. They returned to China in August to play shows at the Qian Shui Wan Cultural Centre in Shanghai and the Modern Sky Festival in Beijing.

"When discussing metal music we are of course talking about a specific segment of concert goers and music fans", Shen commented, "However this is not as small of audience as you may think. In the case of the Modern Sky Festival this year Graham Glasgow Jersey , we cooperated with a heavy metal promoter and managed to get HIM to perform. I think it's apparent that the Chinese market is segmenting and we're seeing different music cultures and genres starting to emerge."

As of late the Asian music industry has attracted worldwide media coverage. While absorbing some of the cultural elements of western music, the Asian music industry has simultaneously received international recognition for its own unique brand of music.

K-pop being one of the musical genres most closely associated with Asia. On the subject of metal, Japans newest craze "Baby Metal" recently captured the world's interest by taking the well established genre of the metal music into previously uncharted territories.

As confirmed by other music industry professionals during the EARS this month, there can be no doubt that China and other Asian countries have made a significant impression on the western music industry.

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